Welcome to the Princeton Association of New England - PEN - Alan Chachich to present on "Ferreting Out Customer Needs"


PEN - Alan Chachich to present on "Ferreting Out Customer Needs"
Princeton Entrepreneur's Network (PEN) Boston Kicks Off the New Season

Princeton Entrepreneurs' Network - Boston Regional Chapter

Alan Chachich, President, Breakthrough NPD will present on "Ferreting Out Customer Needs".

Three quarters of all product development efforts fail. The single largest reason is because the product or service doesn't meet a real customer need. Companies pay a lot more lip service to the importance of their customers than doing the real work needed to really understand their needs. This is expensive for large companies, but fatal for start ups where you have one, maybe two shots and you are out of the game.

Alan will provide an interactive session to help you get this critical customer research task right. Some of the take-aways will include:

  • The important relationships between customer needs and product features.
  • The 8 common mistakes companies make listening to the voice of their customer.
  • How to approach this kind of customer and market research.
  • Methods to help you find out what you need from your customers.

He will take suggestions from the audience to pick methods to focus on in detail so that people can leave with concrete steps they can take for their own businesses.

Alan Chachich is the founder and president of Breakthrough NPD, a product development consulting firm. Previous roles have been as the Director of Product Management at a successful tech startup, as a product developer at 10 billion dollar companies, and several years as an advanced technology developer at MIT. Alan knows quite well the difference between solving a problem and shopping a solution. This seminar will help you to know it too.

Date: Thursday, September 29, 2011.

Location: McCarter & English, 265 Franklin St. in downtown Boston.

Time: Doors open at 6:00 pm
Refreshments and networking: 6:00pm
Presentation begins at 6:45 pm
Additional networking until 8:30 pm

Registration to attend: Please register at http://ferretingoutcustomerneeds.eventbrite.com if you plan to attend.

We thank our sponsors CCR and McCarter & English for their generous sponsorship of this event.

CCR LLP          McCarter & English

If you are interested in sponsoring this or another PEN event please email us at sponsorship@princetonenboston.org.

Event Information
Thursday, Sep 29 2011 at 6:00pm - 8:30pm [ iCal ]
McCarter & English
265 Franklin St.
Boston, MA 02110 USA

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